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Showing posts with label office tips. Show all posts
Showing posts with label office tips. Show all posts

Tuesday, May 29, 2018

40 GREAT RADIO PROMOTIONS - Useful Professional Tips

40 GREAT RADIO PROMOTIONS




Radio is nothing without promotions. If you want drive revenue, create buzz and increase awareness, you simply can’t go past contests, promos and stunts.
The best thing about promotions is that a cleverly thought out idea doesn’t necessarily have to cost much, so it’s a perfect way for small stations on a budget to make a splash amongst its listeners, solidifying its brand identity.
The key to an effective radio promotion it to strike the balance between catering to your listeners interest and the people taking part in the promotion, it’s easy to get swept up in the excitement of your contestants, but always ask yourself ‘does this make good radio? How is this coming across to our listeners?
Great promotions experience a life far beyond just one station. Other stations in countries all over the world will pick up and adapt an idea to suit, some promotions have even been taken across to other media like television and used effectively.
Australasian radio has always been at the top of the game in innovative, exciting radio promotion. The following is a list of 40 of the best, internationally renowned promos to come out of the Antipodes for FM radio.
  • The Birthday Wheel. Sweet and simple, this easy to run promo consists of drawing a birthdate and inviting any listener with the matching birthdate to call in, the first one in wins the nominated prize. This is great as a daily contest and can be easily changed to fit any set of criteria required.
  • Who’s the Voice? Use your editing software to mash two singers voices or songs together and get your listeners to guess who they are for a cash prize.
  • A risky promo from BP&R, this consisted of a toss of the coin deciding on great gain or true loss, ie: winning a new car or having your current one crushed. This made truly gripping radio but could be equally as effective scaled back a bit.
  • Live in it to win it. Entrants had to stay in the car as long as possible; the last one left won the car. Similar to contests where contestants have to keep their hand on the car or kiss the car.
  • Millionaire in Mexico. One lucky listener scored a million pesos and a free trip to Mexico.
  • Pot of Shite. A talent show for the talentless. Listeners loved hearing people make idiots of themselves in this Gong Show style segment, the worse they were the better.
  • 48 parties in 48 hours. The presenters had to attend 48 parties over the space of one weekend and periodically report on how they were managing.
  • Moral Dilemma. Listeners ring in with their hairiest moral dilemmas and invite other listeners to weigh in with their opinions.
  • House from Hell. This iconic promo was the genesis for the Big Brother reality series. Selected listeners had to successfully live together in a house for a set period.
  • Bugg’d. Environmental audio would be given from a location where the bug was located. The first person to find it won the substantial cash prize.
  • Cunning Stunts. Crazy stunts performed each day, big and outrageous, dancing close to the legality line.
  • Bunch of Fives. In the morning a line-up of five songs is announced. When listeners hear those five songs in a row they ring in to win a cash prize.
  • Tall Ship Adventure. A famous Hamish and Andy promo to mark the launch of their show in Tasmania by sailing to Hobart.
  • Renovate your life. A classic competition where the winner could win a car, renovate the house or get a first class round the world flight ticket.
  • Rock Words. An on air crossword where the clues were given musically.
  • Battle of the Sexes. Men VS women in this fun game where each group were given questions about the opposite sex.
  • The Fugitive. A cryptic hunt for a person with a large cash prize, the winner is the first to crack the clues and locate the person.
  • Wedding Unplanners. The anti-wedding nightmare, this promo eroded the contestants dream wedding day by day. Hilarious and original.
  • Shoot the celebrity in the arse. A distinctly Aussie flavoured event where listeners could visit and literally shoot a famous person in the bum.
  • The triple that plays. Hear a specific three song combo and ring in to win cash.
  • Billboard of Cash. A lucrative contest where the entrant simply has to guess the dollar amount on the billboard in order to win it.
  • Beat the Bomb. Stop the bomb before it randomly blows, but time it right as the dollar prize value increases as the bomb ticks.
  • Not as racy as it sounds, the aim is to guess the sex of the next phone caller, get three in a row correct and win a cash prize.
  • Two strangers and a wedding. This very famous and highly criticised promo had two complete strangers marry a first sight. The strangers were picked by listeners who followed them through the whole saga.
  • Wrong Words. Remixing and recording popular songs as completely different genres or even poetry.
  • Million Dollar Head in the Sand. A day promo where listeners had to dig on the beach for a million dollar prize.
  • Gotcha Calls. A prank phone call segment which was famously cancelled after the tragic outcome of a gotcha prank at the King Edward VII hospital in 2012.
  • The Lie Detector. Another promo that came to an abrupt end after a serious incident, this segment consisted of contestants being hooked up to a lie detector and being asked a series of personal questions.
  • The Last Contest. An ultimate prize draw of amazing, not to be repeated extravagant prizes which created a huge amount of buzz.
  • Cash Call. An oldie but a goody. So successful it has now been used by TV morning shows.
  • Love Online. Started in the 90’s this was a promo run on the online dating model.
  • Pay Your Bills. A lucky listener gets their utility bills paid off.
  • The Celebrity Party. The station hosted an exclusive event with lots of celebrities; listeners could only attend by winning a ticket to the party.
  • Fifteen seconds of fame. The listener gets to showcase their talent for a brief period.
  • Caravan of Courage. A Hamish and Andy classic, a yearly road trip full of activity and fun for the listener to follow along with.
  • Radio Gladiators. Entrants could call in and talk about the days chosen topic, the caller with the best speech took home the prize.
  • Pop Quiz. Answer 10 questions about pop culture correctly in under a minute to win.
  • The Ultimate Ear Test. A very short audio snippet is played and if the caller can correctly pinpoint the original sound, then they win the prize.
  • The Million Dollar Cash Drop. Entrants made an exhilarating skydive onto a ground grid with the chance that their square contained the million dollar prize.
  • The $100,000 Wheelie Bin of Fortune. A wheelie bin filled with money was up for grabs, as long as the listener could guess what piece of junk was under the cash with just a few clues.
This is just of the few memorable, original or controversial promotions hosted on the air in Australasia in recent history. We are looking forward to seeing more innovative programming in the years to come.
Credit: Brad @ Radio Today

Thursday, February 23, 2017

"Sex breaks" for Office staff proposed by Swedish politician


Workers in a small town in northern Sweden could get more productive after a councillor's proposal for staff 'sex breaks'.
The idea of one-hour paid breaks for workers to go home and get intimate is aimed at improving Swedish couples' relationships, local politician Per-Erik Muskos says.
"There are studies that show sex is healthy," he told AFP news agency.
Couples aren't spending enough time with each other in today's busy world, he says.
He did point out there was no way to prove workers would take the opportunity to jump in the sack, but says they should be trusted with the break.
"You can't guarantee that a worker doesn't go out for a walk instead," he told AFP.
Swedish employees have an envied work-life balance. After Finland and France, they work the fewest hours, compared with the rest of Europe. In 2015, they worked an average of 1685 hours per year.
Newshub.

Thursday, January 26, 2017

Top 39 ! - 39 Useful ways to close your emails


Tired of closing your emails with “Thanks” or “Sincerely”? Want to keep your email sign-offs informal, yet polite? Or maybe you want to inject a little personality into your emails. 

I once received an email from an outside contractor that ended with, “I stand ever ready to assist you.” Nice sentiment, but odd given our working relationship. 

The email sign-off—more formally called a valediction—can be tricky. It should be consistent the overall tone of your email and reflect your relationship with the recipient. Choose your closing words carefully. 

Here are 39 phrases to try: 
1. All the best
2. Anonymously
3. Be well, do good deeds, and keep in touch
4. Best wishes
5. Cheers
6. Confusion to your enemies
7. Copyright 2017
8. Cordially
9. Enjoy your weekend
10. Fare thee well
11. Goodbye and good luck
12. Good job
13. Good luck
14. Have a good one
15. Have a great day
16. Hope this helps
17. In anticipation of your valued response
18. In my humble but accurate opinion
19. I thank you for your time
20. Keep up the good work
21. Later, Vader
22. Live long and prosper
23. Looking forward to your reply
24. Regards
25. Stay tuned
26. Tag. You’re it
27. Take care
28. Thanks for your help
29. Thank you for your quick response
30. The end
31. This message will self-destruct
32. Until next time
33. Very truly yours
34. Vive la revolution!
35. Wishing you continued success
36. With appreciation
37. With many thanks
38. You don’t need to see my credentials
39. Your friend 
PR Daily readers, what are some of your favorite email sign-offs? 

Laura Hale Brockway is an Austin-based writer and editor and a regular contributor to PR Daily. Read more of her work at impertinentremarks.com.


Wednesday, November 30, 2016

8 Weird But Effective Strategies for Saving your Time


Got a minute? No, you say?

You need not be a superhero to effectively manage your time at the office. You just need some simple solutions that will allow you to maximize your efficiency. Here are eight weird but effective strategies for managing your time even when you work in a busy office with lots of people who are magnetized to you like moths to light.

1. Stand up.
If someone comes into my office while I’m feverishly trying to get work done, I stand up. I will absolutely engage in conversation, but it’s going to be a short one. When you go from sitting to standing, it sends a message that you are on a schedule. It is my experience that when the other party receives the message, they keep their questions, comments or idea sharing short.

2. Don’t have chairs.
I will admit, I don’t practice this, but I have a business associate who does and he swears by it. He has no guest chairs in his office. He says that the problem with chairs is that people come and sit in them and they chat. No chairs, no chat.

3. Share lunch.
Sometimes your co-workers, employees and staff just want to get to know you. That’s why if I am in the office working during lunch, I’ll have lunch with them so that get the opportunity to chat about fun stuff without losing valuable work time.

4. Set parameters.
If I am busy working in the office and someone asks me if I’ve got a minute, I’ll tell them yes and I’ll tell them how many minutes I’ve got.

“Sure, I’ve got about five minutes but then I need to get back to this project.”

At about the five-minute mark, I will start looking at the clock to signal that their time is nearly over. If I can’t answer the question or offer the needed assistance in that time, I’ll ask if we can schedule a longer meeting later in the day.

5. Know when to take calls.
This seems like a no-brainer. I never take an unsolicited call from a number that I don’t recognize, ever. People can leave messages and I will choose to call back if I am interested. If I am unsure as to whether I’m interested in taking the call, I will likely have an assistant call the person back to get more information with regards to the nature of the call.

It’s important to note here that an unwanted call can also come in handy at times. If you have someone taking up too much time and you are lucky enough to get an unexpected call during that time, take the call while saying to your guest, “I’ll reach out to you later, I need to take this call.”

6. Control dings, beeps and bops.
When I am working in the office, I set a limit on checking my email to every half hour. Important too, I make sure the volume is off on my computer and my phone. The dings, beeps and bops from email and social media are maddening. If my Facebook or Twitter beeps, I have to check it — I must keep the sound off so I can get work done in between emails.

7. Keep a power hour.
There are times when I simply cannot be disturbed. In those instances, I’ll do what every good hotel allows you to do when you want quiet time and hang a “Do Not Disturb” sign on the door. I have found it even more effective to make sure that I explain why on the sign, otherwise you will still get people who cross the line.

For example, my sign might read, “Do Not Disturb — Webinar in Process.” The sign coupled with the reason for it has been most effective.

8. Scrap the glass door.
There was a time long, long ago, when I had a glass door to my office. Big mistake! A glass door is like working in a fish tank and even when the door is shut, people wave you down and make bizarre hand gestures while trying to determine if you can talk. Get rid of the glass door in favor of one that offers full privacy for those times when you need to be super efficient.

STACEY ALCORN
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