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Tuesday, May 29, 2018

40 GREAT RADIO PROMOTIONS - Useful Professional Tips

40 GREAT RADIO PROMOTIONS




Radio is nothing without promotions. If you want drive revenue, create buzz and increase awareness, you simply can’t go past contests, promos and stunts.
The best thing about promotions is that a cleverly thought out idea doesn’t necessarily have to cost much, so it’s a perfect way for small stations on a budget to make a splash amongst its listeners, solidifying its brand identity.
The key to an effective radio promotion it to strike the balance between catering to your listeners interest and the people taking part in the promotion, it’s easy to get swept up in the excitement of your contestants, but always ask yourself ‘does this make good radio? How is this coming across to our listeners?
Great promotions experience a life far beyond just one station. Other stations in countries all over the world will pick up and adapt an idea to suit, some promotions have even been taken across to other media like television and used effectively.
Australasian radio has always been at the top of the game in innovative, exciting radio promotion. The following is a list of 40 of the best, internationally renowned promos to come out of the Antipodes for FM radio.
  • The Birthday Wheel. Sweet and simple, this easy to run promo consists of drawing a birthdate and inviting any listener with the matching birthdate to call in, the first one in wins the nominated prize. This is great as a daily contest and can be easily changed to fit any set of criteria required.
  • Who’s the Voice? Use your editing software to mash two singers voices or songs together and get your listeners to guess who they are for a cash prize.
  • A risky promo from BP&R, this consisted of a toss of the coin deciding on great gain or true loss, ie: winning a new car or having your current one crushed. This made truly gripping radio but could be equally as effective scaled back a bit.
  • Live in it to win it. Entrants had to stay in the car as long as possible; the last one left won the car. Similar to contests where contestants have to keep their hand on the car or kiss the car.
  • Millionaire in Mexico. One lucky listener scored a million pesos and a free trip to Mexico.
  • Pot of Shite. A talent show for the talentless. Listeners loved hearing people make idiots of themselves in this Gong Show style segment, the worse they were the better.
  • 48 parties in 48 hours. The presenters had to attend 48 parties over the space of one weekend and periodically report on how they were managing.
  • Moral Dilemma. Listeners ring in with their hairiest moral dilemmas and invite other listeners to weigh in with their opinions.
  • House from Hell. This iconic promo was the genesis for the Big Brother reality series. Selected listeners had to successfully live together in a house for a set period.
  • Bugg’d. Environmental audio would be given from a location where the bug was located. The first person to find it won the substantial cash prize.
  • Cunning Stunts. Crazy stunts performed each day, big and outrageous, dancing close to the legality line.
  • Bunch of Fives. In the morning a line-up of five songs is announced. When listeners hear those five songs in a row they ring in to win a cash prize.
  • Tall Ship Adventure. A famous Hamish and Andy promo to mark the launch of their show in Tasmania by sailing to Hobart.
  • Renovate your life. A classic competition where the winner could win a car, renovate the house or get a first class round the world flight ticket.
  • Rock Words. An on air crossword where the clues were given musically.
  • Battle of the Sexes. Men VS women in this fun game where each group were given questions about the opposite sex.
  • The Fugitive. A cryptic hunt for a person with a large cash prize, the winner is the first to crack the clues and locate the person.
  • Wedding Unplanners. The anti-wedding nightmare, this promo eroded the contestants dream wedding day by day. Hilarious and original.
  • Shoot the celebrity in the arse. A distinctly Aussie flavoured event where listeners could visit and literally shoot a famous person in the bum.
  • The triple that plays. Hear a specific three song combo and ring in to win cash.
  • Billboard of Cash. A lucrative contest where the entrant simply has to guess the dollar amount on the billboard in order to win it.
  • Beat the Bomb. Stop the bomb before it randomly blows, but time it right as the dollar prize value increases as the bomb ticks.
  • Not as racy as it sounds, the aim is to guess the sex of the next phone caller, get three in a row correct and win a cash prize.
  • Two strangers and a wedding. This very famous and highly criticised promo had two complete strangers marry a first sight. The strangers were picked by listeners who followed them through the whole saga.
  • Wrong Words. Remixing and recording popular songs as completely different genres or even poetry.
  • Million Dollar Head in the Sand. A day promo where listeners had to dig on the beach for a million dollar prize.
  • Gotcha Calls. A prank phone call segment which was famously cancelled after the tragic outcome of a gotcha prank at the King Edward VII hospital in 2012.
  • The Lie Detector. Another promo that came to an abrupt end after a serious incident, this segment consisted of contestants being hooked up to a lie detector and being asked a series of personal questions.
  • The Last Contest. An ultimate prize draw of amazing, not to be repeated extravagant prizes which created a huge amount of buzz.
  • Cash Call. An oldie but a goody. So successful it has now been used by TV morning shows.
  • Love Online. Started in the 90’s this was a promo run on the online dating model.
  • Pay Your Bills. A lucky listener gets their utility bills paid off.
  • The Celebrity Party. The station hosted an exclusive event with lots of celebrities; listeners could only attend by winning a ticket to the party.
  • Fifteen seconds of fame. The listener gets to showcase their talent for a brief period.
  • Caravan of Courage. A Hamish and Andy classic, a yearly road trip full of activity and fun for the listener to follow along with.
  • Radio Gladiators. Entrants could call in and talk about the days chosen topic, the caller with the best speech took home the prize.
  • Pop Quiz. Answer 10 questions about pop culture correctly in under a minute to win.
  • The Ultimate Ear Test. A very short audio snippet is played and if the caller can correctly pinpoint the original sound, then they win the prize.
  • The Million Dollar Cash Drop. Entrants made an exhilarating skydive onto a ground grid with the chance that their square contained the million dollar prize.
  • The $100,000 Wheelie Bin of Fortune. A wheelie bin filled with money was up for grabs, as long as the listener could guess what piece of junk was under the cash with just a few clues.
This is just of the few memorable, original or controversial promotions hosted on the air in Australasia in recent history. We are looking forward to seeing more innovative programming in the years to come.
Credit: Brad @ Radio Today

Saturday, May 26, 2018

‘Live It Up’, the official FIFA World Cup 2018 theme song by Will Smith released online

‘Live It Up’, the official FIFA World Cup 2018 theme song by world-famous rap artist Will Smith, Nicky Jam and Era Istrefi, has been released ahead of the first ball being kicked in Russia next month.

Live It Up - Nicky Jam feat. Will Smith & Era Istrefi (2018 FIFA World Cup Russia) (Official Audio)


American singer Smith described being asked to perform the official anthem for this summer’s World Cup alongside Nicky Jam and Kosovo Albanian singer Era Istrefi as “an honor.”

The track, which was produced by Diplo, follows previous World Cup songs by the likes of Pitbull, R.Kelly and Ricky Martin, and it is expected that the trio will perform it at the World Cup Final at Luzhniki Stadium in Moscow on July 15.

“It’s an honor to be asked to perform at the 2018 FIFA World Cup,” Smith said in a statement. “This global event brings people from all over the world to cheer, laugh and experience magic.

“Collaborating with Nicky, Era and Diplo on this track represents harmony, eclectic flavors and genres coming together. At the end of the day we just want to see the world dance.”

FIFA's official Twitter broke the news yesterday night.

🎧The Official Song of the 2018 FIFA World Cup Russia has been released! 🙌 Listen to 'Live It Up' by , Will Smith and , produced by , now! 👇



Why Don't you study, son?

Why Don't you study, son?


Tuesday, May 22, 2018

How you got your name? - Joke


A Native American kid asks his dad how he and his siblings got their names. The dad explained "whenever your mom gave birth, I would run outside and the first beautiful thing of nature I saw, that's what we'd name the baby. So when your brother was born I went outside and saw a deer run by, so his name is Running Deer. You know that little stream outside the house? Well that's the first thing I saw after your sister was born, so she's Little Stream.

Now you know how you got your name, Two Dogs Fucking

Friday, May 18, 2018

Father, Son and Explanation of System - An Awesome Joke


A Son comes home from school and tells his father : "Dad, we are learning about our system in school, but I don't think I really got it, can you explain it to me?" 

The father answers: "Sure, imagine it like this: I bring home the money, so I'm the capital. Your mom spends the money, so she is the government. Granpa, is the unions, because he checks if everything is going the right way. Anna, the girl that lives with us and cleans the house is the working class. And we are all doing it for you. You are the citizens. And your baby brother is the future." The son is a bit sceptical and says: "I think I will have to sleep a night over it."

In the middle of the night the boy is woken up by the crying of his little brother who has shit his diapers, so he goes to the parents room. There he only finds his mother and she sleeps so tight that he can't wake her up. So he goes to Anna's room where the father is having sex with the girl and the grandfather is watching through the window. He decides to go back to sleep.

The next morning at the breakfast table the father asks the son: "Have you understood what I told you?" "I think so" the son said "The capital screws the working class, the unions are watching, the government sleeps, the citizens are ignored and the future is lying in shit!"

Saturday, May 12, 2018

US HEADLINES FROM THE YEAR: 2029 !!!

HEADLINES FROM THE YEAR: 2029



Ozone created by electric cars now killing millions in the seventh largest country in the world, Mexifornia, formerly known as California 


White minorities still trying to have English recognized as Mexifornia's third language. 


Spotted Owl plague threatens northwestern United States crops and livestock. 



Baby conceived naturally! Scientists stumped. 


Couple petitions court to reinstate heterosexual marriage. 


Iran still closed off; physicists estimate it will take at least 10 more years before radioactivity decreases to safe levels. 

France pleads for global help after being taken over by Jamaica 
. No other country comes forward to help the beleaguered nation! 


Castro finally dies at age 112; Cuban cigars can now be imported legally, but President Chelsea Clinton has banned all smoking. 


George Z. Bush says he will run for President in 2036. 



Postal Service raises price of first class stamp to $17.89 and reduces mail delivery to Wednesdays only. 



85-year $75.8 billion study: Diet and exercise is the key to weight loss. 


Average weight of Americans drops to 250 lbs. 



Global cooling blamed for citrus crop failure for third consecutive year in Mexifornia and Floruba. 


Abortion clinics now available in every
High School in United States.


Senate still blocking drilling in ANWR even though gas is selling for 4532 Pesos per liter and gas stations are only open on Tuesdays and Fridays. 



Massachusetts
executes last remaining conservative. 


Supreme Court rules punishment of criminals violates their civil rights. 



Average height of NBA players is now nine feet, seven inches. 



New federal law requires that all nail clippers, screwdrivers, fly swatters and rolled-up newspapers must be registered by January 2030


IRS sets lowest tax rate at 75 percent. 


Floruba voters still having trouble with voting machines. 


Now, share this with whomever you want and as many as you want, then, guess what....NOTHING will happen. No miracles, no money, absolutely nothing, except you might make someone smile or very, very scared.


I Love This Country! 


It's The Government That Scares Me!
 


Wednesday, May 9, 2018

3 Wishes - Genie and Me


Genie: You have 3 wishes.

Me: I've seen this before. Whatever I wish for will come back and bite me in some way.

Genie: I promise that won't happen. I'm so sure it won't I'll give you infinite wishes if it does.

Me: Okay. I wish for a boomerang with teeth.

Genie: You son of a ........

Sunday, May 6, 2018

Amazing and Unbelievable - 3D Illusion Drawings

Amazing and Unbelievable - 3D Illusion Drawings

Creations of  Italian artist Alessandro Diddi 











Thursday, May 3, 2018

The Wong Brothers - A must read story


In ancient China lived the Wong brothers, three wise men who studied the arts of magic. Wong Wan could create beautiful tapestries with the tiniest bit of thread, and Wong Tsu could miraculously make crops grow in barren soil. Wong Lee, however, was much more sinister than his brothers. His magic could bring the dead back to life, but he did so to make them his eternal servants.
One day, Wong Lee was reading one of the ancient scrolls in his tower. He discovered a spell that allowed him to create a stronger, better type of servant, better than the ghouls, ghasts and spectres that he had made in the past. The spell required only three ingredients to cast, but they were very difficult to obtain.
Wong Lee went out to look for the first ingredient: a single scale from a red dragon. He and his servant went to the great hills and valleys in search of the dragon, but found none. Then they went to the wide open desert, but still found none. They climbed the highest mountains in China in search of the dragon, but found none.
It was only when they began to climb down from the summit of the mountain that a red dragon came to visit them. "It would appear that you two are looking for one of my scales," said the dragon in a deep, booming voice.
"Yes, great dragon, it is a reagent for my spell," said Wong Lee.
The dragon looked upon Wong Lee and his servant and slowly nodded its giant head. "I will trade you a scale from my hide for the life of your brother Wan," said the dragon, and Wong Lee agreed, for he cared not about the life of his brother.
Now that Wong Lee had the first ingredient, it was time to find the second: a single pearl from a giant clam. Wong Lee and his servant searched the rivers long and far, but found no clam. They went through every grain of sand on every beach, but found no clam. They sailed the seas and dove into its depths, but found no clam.
It was only when they began to return to shore that a large clam came up from the sea in front of their ship. "You are looking for my pearl, aren't you?" said the clam.
"Yes, great clam, it is a reagant for my spell," said Wong Lee.
The clam looked upon Wong Lee and his servant, and slowly opened its huge shell. "I will trade you my pearl for the life of your brother Tsu," said the clam, and Wong Lee agreed, for he cared not about the life of his brother.
When Wong Lee returned to his tower, he found that the bodies of his brothers had been placed there by the dragon and the clam. "This is good for me," he said to himself, "because the last ingredient is the bodies of two powerful magicians."
Wong Lee drew a ritual circle in his tower, lighting candles and braziers that cast an eerie glow over the bodies of his brothers. He set them perfectly inside the circle, and placed the scale and pearl he had been given upon each body. With the spell ready to recite, Wong Lee began to chant, and a bright red light shone through the chamber for a moment. When it faded, nothing was left but Wong Lee and his servant. The scale, the pearl, and the two bodies had vanished entirely.
"I don't understand!" Wong Lee shouted. "Everything was in its proper place! The spell should have worked!"
"Excuse me, master," his servant interrupted, "but everyone knows that two Wongs don't make a wight."

Wednesday, May 2, 2018

Dad's favourite sayings !

Dad's favourite sayings !


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