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Showing posts with label knowledge. Show all posts
Showing posts with label knowledge. Show all posts

Sunday, April 19, 2020

Biscuits & Cookies

Differentiate Between Biscuits & Cookies

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Wednesday, February 6, 2019

10 Rules of Success from Top 10 Personalities !!

10 Rules of Success from Top 10 Personalities !!












Wednesday, January 2, 2019

90 Most Powerful Secrets in Life !!

90 Most Powerful Secrets in Life



1. Being great at dealing with people is not an inborn talent. It is made through tons of research and deliberate practice.

2. A big part of emotional intelligence is being able to feel an emotion without having to act on it. Uncontrollable desires make you seem weak, unworthy and pathetic.

3. Don’t ever try to impress people by revealing your secrets or flaunting your achievements, for its effect is often the opposite of what you expected. Stay low-key, stop telling people more than they need to know.

4. Move in silence, never let them know your next move. You are more likely to achieve your goals if you keep them to yourself.

5. Keep your effort and your tricks to yourself and you seem to be an untouchable genius.

6. You must not be afraid of your uniqueness and you must care less and less what people think of you. Confidence is not ‘they will like me’. Confidence is ‘I’ll be fine if they don’t’.

7. If you find yourself constantly trying to prove your worth to someone, you have already forgotten your value. Let others worry about being socially acceptable; those types are a dime a dozen.

8. Trust yourself more and others less. The only way to survive is to admit you are on your own, learn to make your own decisions, and trust your judgement.

9. Respect people’s feelings. Even if it doesn’t mean anything to you, it could mean everything to them. Never deprive someone of hope; it might be all that they have.

10. Set your price high. Even those who turn you down respect you for your confidence, and that respect will eventually pay off in ways you cannot imagine.

11. Don’t underestimate the seductive power of an elaborate vocabulary.

12. Sometimes the easiest way to solve a problem is to stop participating in the problem.

13. People judge you by appearances, the image you project through your actions, words, and style. Act like a king or queen to be treated like one. If you do not take control of this process, then people will see and define you the way they want to, often to your detriment.

14. You are the king or queen and you ignore what offends you. If you waste time and energy in such entanglements, it is your own fault.

15. If you allow people to feel they possess you to any degree, you lose all power over them. By not committing your affections, they will only try harder to win you over.

16. You need to turn your back on what you want, show your contempt and disdain. The less interest you reveal, the more superior you seem.

17. A fake friend can do more damage than a hundred honest enemies. They hide certain qualities and opinions in order to keep you in their side. They are also more prone to envy and ingratitude. Watch who you trust, betrayals are born through friendship.

18. Don’t ever say anything you don’t want played back to you someday.

19. Individuals are honest only to the extent that suits them (including their desire to please others).

20. Evaluate the people in your life; then promote, demote, or terminate. You’re the CEO of your own life. The smarter you are, the more selective you become.

21. Do not underestimate the effects of your pessimistic, unambitious, or disorganized friends. If someone isn’t making you stronger, they’re making you weaker. Flee from negative people’s presence or suffer the consequences.

22. Surround yourself with people that reflect who you want to be and how you want to feel, energies are contagious. Surround yourself with those on the same mission as you.

23. Be with really smart people. A group of smart people can often feed off of each other and become more than the sum of their individual parts. If you ever find that you’re the smartest person in the room, you need to find another room.

24. If you have the right of way, take it. Say “no” without explaining yourself. Don’t be afraid to dissapoint. What you allow is what will continue, don’t tolerate bad behaviors.

25. If you need to turn people down, it is best to do so politely and respectfully. Some people’s insecurity and ego fragility cannot tolerate the slightest offense.

26. When people treat you like crap they feel like crap. People aren’t against you; they are for themselves. Don’t take on their internal struggle, send them off with peace.

27. Swallow the impulse to offend, even if the other person seems weak. Never make this mistake of thinking that you elevate yourself by humiliating people.

28. It is the fool who always rushes to take sides. Do not commit to any side or cause but yourself.

29. Don’t argue with negative people, this is part of how they trap you. Silence is the best reply to a fool.

30. Just because some people are fueled by drama doesn’t mean you have to attend the performance.

31. The values of the world we inhabit and the people we surround ourselves with have a profound effect on who we are. What you are today and what you will be in five years depends on two things: the people you meet and the books you read.

32. People may not tell you how they feel about you, but always show you. Train yourself to read people, picking up the signals they unconsciously send about their innermost thoughts and intentions.

33. We all eat lies when our hearts are hungry.

34. There is no point in making a display of your controversial beliefs, opinions and dangerous ideas. Think as you like, but behave like others.

35. If you get tired, learn to rest, not quit. It does not matter how slowly you go as long as you don’t quit. Commit yourself to constant improvement.

36. Judge everything by what it costs, not just in money but in time, maintenance, dignity, and peace of mind.

37. Keep your cool and maintain a low profile, patiently building support to your rise to power. Once you learn patience, your options suddenly expand.

38. Never flaunt your wealth, and carefully conceal the degree to which it has bought influence. Consider showing your wealth only on the inside of your house.

39. A loving atmosphere in your home is so important. Do all you can to create a tranquil harmonious home.

40. Appearing better than others is always dangerous, but most dangerous of all is to appear to have no faults or weaknesses. Envy creates silent enemies.

41. Excessive praise is an almost sure sign that the person praising you envies you. Once envy reveals itself for what it is, the only solution is often to flee the presence of the enviers, leave your enviers to stew in a hell of their own creation.

42. The feelings of achieving success blinds us the most. Give yourself the space to reflect on what has happened.

43. You need to realize that your moment of triumph is also a moment when you have to rely on competence, strategy and focus all the more.

44. Failure will definitely come to you in your journey to power and success. But if you prepare for the fall, it is less likely to ruin you when it happens.

45. Bad luck teaches valuable lessons about patience, timing, and the need to be prepared for the worst. Good luck deludes you into the opposite lesson, making you think your brilliance will carry you through.

46. Don’t raise your voice, improve your argument. If you’ve made your point, stop talking.

47. Don’t get mad, get distant. No matter how strong you are, fighting endless battles with people is exhausting, costly, and unimaginative.

48. Sometimes silence is the best way to let someone know they did you wrong.

49. The best apology is changed behavior.

50. The world is full of men who despise you and fear your ambition. These people will laugh or disrespect your dreams. You must always be prepared to place a bet on yourself, on your future, by heading in a direction that others seem to fear.

51. No one owes you a great career, you need to earn it—and the process won’t be easy.

52. Quitting a job doesn’t jump-start a dream because dreams take planning, purpose, and progress to succeed. That stuff has to happen before you quit your day job.

53. Keep your friends for friendship, but work with the skilled and competent. Hiring people who possess skills that you yourself lack is probably one of the wisest decisions you can make.

54. A lack of boundaries invites a lack of respect. All working situations require a kind of distance between people.

55. You destroy an enemy when you make a friend of him. Enemies expect nothing so they will be surprised when you are generous.

56. Don’t judge people. Everyone has a chapter they don’t read out loud. Everyone you meet is afraid of something, loves something, and has lost something.

57. Take photos or record a video as a return ticket to a moment otherwise gone forever.

58. At least once a year, go someplace you’ve never been before. Travel makes the world look new, and when the world looks new, our brains work harder.

59. Exercise is the single most powerful tool available to optimize brain function. Everybody knows that exercise creates a fit body, but what many forget is that the brain is part of the body too.

60. Typically, people who exercise, start eating better and becoming more productive at work. They smoke less and show more patience with colleagues and family. They use their credit cards less frequently and say they feel less stressed. Exercise is a keystone habit that triggers widespread change.

61. Walking gives you energy, makes you happy and enhances your creative thinking.

62. Treat your mental health with the same importance as your physical health.

63. Concentrate on single goal, a single task, and beat it into submission. Power itself always exists in concentrated forms.

64. Give a gift of some sort to those above you. By giving your superior a gift, you are saying that the two of you are equal.

65. Choose your life’s mate carefully and marry only for love and self-development. The right partner is someone who sees more potential in you than you see in yourself, someone who helps you become the best version of yourself.

66. Don’t allow the phone to interrupt important moments. It’s there for our convenience, not the caller’s.

67. Don’t burn bridges. You’ll be surprised how many times you have to cross the same river.

68. If you are unsure of a course of action, do not attempt it. Your doubts and hesitations will infect your execution. Timidity is dangerous: it infects people with awkward energy, elicits embarrassment.

69. Any mistakes you commit through audacity are easily corrected with more audacity. Everyone admires the bold; no one honors the timid.

70. Count your blessings. When you focus on gratitude, positive things flow in more readily, making you even more grateful.

71. The most dangerous risk of all – the risk of spending your life not doing what you want on the bet you can buy yourself the freedom to do it later.

72. A strong person doesn’t have an easy past. Many people are destined to be weak because they believe life should always be fun and easy.

73. Incompetence is the result of living in comfort and immediate gratification. Incompetent people never gain a proper sense of self-criticism., have lost contact to reality, and overestimate their abilities.

74. When our emotions are engaged, we often have trouble seeing things as they are. Anger and emotion are strategically counterproductive. You must always stay calm and objective.

75. The more you say, the more common you appear.

76. The more you are seen and heard from, the more your value degrades.

77. Most average self-help books can be summarized into 1 sentence: Good thoughts will bring you good things in life, bad thoughts will bring you bad things.

78. Appear to have no clear strategy. Be like a slippery ball that cannot be held. People feel superior to the person whose actions they can predict.

79. Comfort is the enemy of achievement. You’re only growing when you’re uncomfortable. The more conflicts and difficult situations you put yourself through, the more battle-tested your mind will be.

80. Passion only exists when you are very good at something. Achieving your passion requires work. It’s hard. It’s tasteless. It hurts. It demands entering the pain-zone of effort, risk, and exposure.

81. Failure is the sweat of success. You can’t build your cardiovascular strength without working hard and sweating, and you can’t experience success without failure. We mature with the damage, not with the years.

82. Don’t think of an idea of “perfection”, it will only kill your creative juices. Rather, just take the next small step over and over again. Before you realize it, you have accumulated an empire, better than what you thought might be perfect.

83. Your passion should be an obsession. You should be consumed by solving the problem. Otherwise, you get bored and lose interest. The world is full of fascinating problems waiting to be solved.

84. Attitude and talent will not make you great. Greatness exists due to intelligence, practice, dedication, persistence, hard work, good resources and the ability handle mistakes.

85. Don’t miss out on something that could be great just because it could also be difficult.

86. Spend some time alone. Solitude is perhaps the most mental entropy inducing agent in our lives.

87. Take a deep breath. It calms the mind. If that is not enough, step outside, get some fresh air, & remind yourself of who you are & who you want to be.

88. You will never have this day again so make it count. You’re always one decision away from a totally different life.

89. Events in life mean nothing if you do not reflect on them in a deep way, and ideas from books are pointless if they have no application to life as you live it.

90. You may think that what you’d like to recapture from your youth is your looks, your physical fitness, your simple pleasures, but what you really need is the fluidity of mind you once possessed.

Thursday, December 13, 2018

8 Big Differences Between Great Leaders And Bad Leaders

8 Big Differences Between Great Leaders And Bad Leaders










Monday, November 26, 2018

10 Signs of a Great Leader

"GREAT LEADERS FOCUS ON CULTURE, AND CULTURE IS THE ULTIMATE ELEMENT OF YOUR BRAND"

In our current time period, it can be difficult to identify the qualities that make a great leader. The definition of a leader is not the same as the definition of a “boss”. In fact, many leadership attributes may even seem to oppose those of a boss. The standard and (now antiquated) concept of what makes a boss is one who controls its’ employees, often instilling fear to get the work “done”. The boss tells the employees what to do and the employee is expected to do so, otherwise they risk getting laid off. The boss is aware of your every move and how you are supposed to perform your job.

It is easy to spot a boss, as the only requirement is to have a title of “manager” or higher. Anyone can be “boss-like”; it is the simplest form of management. The toughest job is rising up to become a great leader with visionary purpose and humble respect.

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I have been lucky to have had the experience of working with a few great leaders. In comparing the two types of management styles, I have found the list below to define the best qualities of a great leader.

1)   Visionary

A great leader has a crystal clear vision of the one direction that the organization or team is heading in. They do not waver easily from this position and they do not try to do everything all at once. Instead, they are positive in encouraging others to join their great vision and very patient in the process. It is often a lofty and grand vision and one that includes an aspect greater than themselves.

2)   Creates a positive environment

A great leader understands that positivity breeds more positivity, as well as the opposite being even more true. Therefore, it is to the benefit of the entire company or team to provide the most positive environment possible for the employees. This is not just the physical environment, but even more importantly is creating a positive environment interpersonally. A great leader does this by eliminating any unnecessary stressors in the environment and by encouraging respect and openness for anyone to speak their mind often. Disagreements should also be very much encouraged, however, they should always be done so respectfully. Having debates and differing in opinions is vital to the progress of organizations, without becoming argumentative. Providing the type of environment that respectfully encourages all ideas and opinions, no matter how outrageous or opposing is vital to the company’s future success.

3)   Humble

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A great leader is always humble. It is impossible for anyone to know absolutely everything. We are unfortunately, not on this earth long enough for this to happen. Therefore, there will be always knowledge gaps and mistakes made along the way no matter the position or title. In fact, it is to the benefit of the great leader to hire those that possess the strengths that the leader is weak on. In this way, the organization as a whole becomes that much stronger. A great leader understands this and always treats their employees with the humbling respect of learning from the strengths that the employees bring to the table. They treat their employees as equals, while possessing a learning frame of mind to try to better themselves throughout their careers and lives.

4)   Encourages differences

A great leader wholeheartedly encourages all differences, whether they are cultural, work style, orientation, background or otherwise. A great leader will actively seek out these differences and experiences in order to further enrich the team or company that they are building, as well as themselves. I have worked in a few global settings and the best workplace cultures were those that had the most diverse group of people and encouraged all employees to further enrich the current culture by openly integrating their own background and experiences. Differences of all types are included in this to provide a truly open environment where employees are free to be who they are and thereby bring forth their best selves and work. When this type of environment is created, creativity and cohesive teamwork will flourish.

5)   Frequent constructive feedback

This is a very tricky aspect of management that most managers struggle with. In general, confrontation is uncomfortable and the easiest option is to avoid it at all costs. However, if done so properly, this will not only greatly benefit the progress of the company, but it will also shape the next generation of great future leaders. Confrontation should not be confrontational at all; rather, constructive feedback is the goal, while also providing a healthy balance of genuine positive feedback simultaneously. The frequency can be debated, but often once per week or about twice per month is most beneficial. The idea behind this is to provide the feedback often enough to allow time for improvement. Feedback should not be a criticism, but rather an opportunity to help the employee rise to the next level.

Feedback is best done when coupled with a few more positive (and genuine) compliments. A ratio or 2 compliments to 1 point of improvement (or a ratio of 3:2) is optimal. There is a psychological reason behind this. As humans, we are often our own worst enemy and when receiving any feedback, we will latch much more strongly to the negative rather than any positive. When outweighing the feedback with positive, this will help to balance the outcome when the employee self-reflects post meeting. The result is an elimination of potential defensiveness and instead an openness to try to improve upon the points that have been discussed, with the help of the leader.

Another feedback method is to use the O-I-S model, which stands for Observation, Impact and Suggestion when discussing the points for improvement. “Observation” is simply stating the point for improvement, in a reasonably gentle way, without sounding unnecessarily critical. “Impact” provides the reason for why this observation is being discussed and the impact that it has on others and/or the organization going forward. “Suggestions” for improvement on these are vital to providing genuine constructive feedback that has a clear and actionable goal. Additionally, a great leader expects constructive feedback in return and encourages employees to provide the same level of feedback for the benefit of the leader and organization as a whole. This may be even more important, as the tone from the top dictates the entire company and team culture.

6)   Emotional intelligence

A great leader is level headed, professional and respectful in every circumstance. They have a high level of emotional intelligence and they keep their emotions in check at all times, no matter the circumstances. Unfortunately, sleeplessness is a rampant issue in our work cultures and it has been proven countless times that this greatly stymies the prefrontal cortex to operate at its highest level of efficiency. Therefore, maintaining professional conduct becomes more rare in a society that demands an ever-growing amount of our time. However, the irony is that the highest levels of responsibility and decision-making abilities can only be performed when one is running at their most optimal level. Emotional intelligence takes work and practice. The easiest reaction is to burst into a fit of emotions. However, this is very toxic and can continue to infect the environment in exponentially detrimental ways.

7)   Trust

Trust has been thoroughly studied as being one of the most valuable currencies in the workplace. A great leader provides employees a sense of ownership for their work, by encouraging them with the opportunity to make increasingly more important decisions. They also understand the importance of allowing failure. Failure should never be admonished, as it is always a learning opportunity. Leaders encourage employees’ learning progress and therefore, failing now and then is inevitable and a very important part of the process.

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Leaders do not micromanage, as it has been proven to be detrimental. The reason is again a psychological one, where one loses a sense of control when they feel that someone is watching their every move. It also contributes to the sense that the manager watching them is, in fact, waiting for the slightest slip-up opportunity to admonish them. Micromanaging can even be as small and as seemingly “innocent” as asking certain questions. For example, if a manager frequently asks what work has been done that day, the implication is that there is a chance one has not done any work. This is a destructive way to communicate as it reveals the insecurities that the manager has in not trusting their employees to get the job done. A leader would instead ask for the progress of a particular project and if there is anything that they need assistance on.

8)   Respect for others' time

A great leader respects all team members’ time (regardless of position level) and furthermore, will encourage time off to unwind and reboot. Respecting other’s time is both necessary at work and outside of the office. Just as batteries will wear down when overused, people will become burnt out without taking the time to rest. Vacation time is often a controversial topic in the U.S., whereas European companies are often found to encourage at least 30 days off each year. Great leaders understand the importance of providing enough time for employees to explore other interests and talents outside of work, so that they can come back to the office and become a greater asset to the organization. The days of having “robotic” employees are over and technology has elevated business to breaking down the walls between home life and the office, as well as breaking down previous global barriers. We now have access to the entire world, while also integrating both work and personal life into each other. Providing the opportunity to employees for taking the time to enrich themselves outside of their job responsibilities is the golden ticket to retaining the best talent and great leaders will be rewarded with the benefit of employees returning to work as an even greater asset than before.

9)   Mentors others to become great leaders

Great leaders genuinely want to see others learn and rise up as far as they can and want to go, whether inside or outside of the organization or team. They will provide any tools they have at their disposal to assist teammates as much as possible in the process. Great leaders are never intimidated by others’ rise to the top. They know that it is a valuable asset to have another great leader alongside them, especially one that they have combed along the way. The leader will often take the time out from the daily work routine to provide insights and assistance to others to encourage them to be the best they can be. 

10)  A clear sense of their personal integrity

A great leader has very clear personal ethics and moral compass and maintains this no matter the environment, both within the workplace and within their personal lives. A great leader will have the same viewpoint on what is right vs. what is wrong, as they have previously taken the time to consider the type of person they want to be in life overall. They are deliberate in this decision and clear in execution. A great leader understands that who they are in life will bleed into their work and especially vice versa.

I believe that the last point is actually the most important one on this list. The concept of separating work and personal life used to be easier done before technology came into the picture. I don’t believe having two different “selves” inside vs. outside of the office can ever truly be accomplished (or should ever be accomplished), but I do believe that it is becoming more and more impossible due to the advent of advanced technology. Technology now has us tethered to our work 24/7. Therefore, if work is starting to integrate into our personal lives, our personal lives are also integrating into our work. We must be extremely clear on the values, ethics and virtues that we possess for ourselves and therefore are bringing to our work.

It has become a trend for companies to create a company-wide value system. However, if these values are not already genuinely reflected by the top leader of the organization personally, then this will not be truly implemented and it is, instead, just another sales gimmick to provide a certain impression to those outside of the organization.

A great leader will understand that just as an economy is made up of people within a country, a company is only as strong as the people who work within the organization. Employees are the company’s important assets and a great leader encourages and provides the tools necessary for others to step up, without ever feeling threatened by this. When one knows very clearly what they stand for and why, one can guide a company with that very clear and unwavering vision. A great leader always knows that the pie is not fixed, but a limitless expansion of opportunities for everyone.

What are the attributes that you have found in great leaders and what are some examples that you have encountered?



We are currently opening up the opportunity to accept guest writers! If you are interested, please write to us at info@ashworthstrategy.com.



Author: Tamara Ashworth, Marketing Strategy professional and founder of Ashworth Strategy

Sunday, November 4, 2018

The History Of No Shave November

The History Of No Shave November



As November quickly approaches, a lazy darkness settles over College Park and another kind of darkness is creeping onto the faces of men across campus: facial hair.

Nov. 1 marks the start of Movember (a word blend of “mustache” and “November”) or No Shave November, an annual month-long event in which men refrain from shaving and allow their beards and 'staches to grow wild and free.

University students are just some among millions of men in the nation partaking in Movember.

“I’m not sure exactly why No Shave November exists,” said Franco Frega, a freshman enrolled in Letters and Sciences. “I’m participating to celebrate my new college freedom. My mom isn’t here to tell me to shave anymore.”

“[Movember] gives me a reason to be lazy,” remarked freshman history major Alexander Selengut, another student participating in the 30-day event.

While Movember provides students with the perfect opportunity to embrace their newfound college freedom or excuse to be lazy, the event’s actual history and purpose prove much more poignant. In 2003, in Melbourne, Australia, Movember began as an official global charity that aspired to “have an everlasting impact on the face of men’s health.”

In an effort to garner public awareness regarding prostate cancer in men, the charity kick-started a fundraiser in which men would donate $10 to grow a mustache for 30 days. Movember has since found its way to a myriad of other countries. By 2012, 21 nations, including the United States, were engaging in the “no shave” event.

The Movember Foundation has raised $174 million worldwide as of 2012. By registering on Movember.com, participants, called “Mo Bros,” agree to join the movement by growing a mustache for the month of November. Mo Bros raise money by asking friends and family to donate to their efforts. 83.1% of the funds raised in the United States go toward programs and initiatives aimed at fighting prostate and testicular cancers. The remaining funds finance the Movember team’s fundraising and administrative tasks.

According to the American Cancer Society, about 238,590 new cases of prostate cancer have been recorded in the United States in 2013. Prostate cancer remains the most common type of cancer in American men and the second-leading cause of cancer death in men.

“No Shave November is a powerful event because a bunch of men growing facial hair at the same time really draws attention to the fight against prostate cancer,” said sophomore finance and accounting major Tyler Boyles.

“[The event] serves as a mass statement. Yet, as students’ faces sprout various forms of facial hair, they remain largely unaware of the true significance their 'staches carry.

“[Movember] is a fun event, but it’s not pointless,” said freshman math major Stephen Lyons. “It’s important for those who are growing out their facial hair to understand and know that by not shaving, they are supporting men who suffer from prostate cancer.”

Tuesday, October 16, 2018

World Food Day 2018 !! - What can I do to help achieve #ZeroHunger?

World Food Day 2018 !! - What can I do to help achieve #ZeroHunger?

DON'T WASTE FOOD

If you have leftovers, freeze them for later, or use them as an ingredient in another meal. When you eat at a restaurant, ask for half a portion if you’re not feeling too hungry, or take your leftovers home.


 PRODUCE MORE, WITH LESS

With a growing population expected to reach in 9 billion in 2050, farmers should find new, more productive ways to farm food and diversify their crops. Using an integrated farming approach will not only help farmers increase their crops’ yield, and thus their profits, but can also improve the quality of their farmland.

ADOPT A MORE HEALTHY AND SUSTAINABLE DIET

Life is fast-paced and trying to fit in preparing nutritious meals can be a challenge if you don't know how. Nutritious meals don't have to be elaborate. In reality, they can be cooked in a quick and easy way while using only a few ingredients. Share your quick nutritious recipes with your family, friends, colleagues and online. Follow sustainable chefs and bloggers online to learn new recipes or talk to your local farmer to see how they cook their produce at home.


 ADVOCATE FOR #ZEROHUNGER!

Everyone has a role to play in achieving #ZeroHunger, but countries, institutions and people need to work together to reach this goal. Establish ZeroHunger partnerships, share knowledge and resources, develop innovative strategies and discover new opportunities to contribute to the fight against hunger. Raise the topic with your local and national authorities, promote related educational programs in your community and amplify the #ZeroHunger message through your network.

http://www.fao.org

Tuesday, May 29, 2018

40 GREAT RADIO PROMOTIONS - Useful Professional Tips

40 GREAT RADIO PROMOTIONS




Radio is nothing without promotions. If you want drive revenue, create buzz and increase awareness, you simply can’t go past contests, promos and stunts.
The best thing about promotions is that a cleverly thought out idea doesn’t necessarily have to cost much, so it’s a perfect way for small stations on a budget to make a splash amongst its listeners, solidifying its brand identity.
The key to an effective radio promotion it to strike the balance between catering to your listeners interest and the people taking part in the promotion, it’s easy to get swept up in the excitement of your contestants, but always ask yourself ‘does this make good radio? How is this coming across to our listeners?
Great promotions experience a life far beyond just one station. Other stations in countries all over the world will pick up and adapt an idea to suit, some promotions have even been taken across to other media like television and used effectively.
Australasian radio has always been at the top of the game in innovative, exciting radio promotion. The following is a list of 40 of the best, internationally renowned promos to come out of the Antipodes for FM radio.
  • The Birthday Wheel. Sweet and simple, this easy to run promo consists of drawing a birthdate and inviting any listener with the matching birthdate to call in, the first one in wins the nominated prize. This is great as a daily contest and can be easily changed to fit any set of criteria required.
  • Who’s the Voice? Use your editing software to mash two singers voices or songs together and get your listeners to guess who they are for a cash prize.
  • A risky promo from BP&R, this consisted of a toss of the coin deciding on great gain or true loss, ie: winning a new car or having your current one crushed. This made truly gripping radio but could be equally as effective scaled back a bit.
  • Live in it to win it. Entrants had to stay in the car as long as possible; the last one left won the car. Similar to contests where contestants have to keep their hand on the car or kiss the car.
  • Millionaire in Mexico. One lucky listener scored a million pesos and a free trip to Mexico.
  • Pot of Shite. A talent show for the talentless. Listeners loved hearing people make idiots of themselves in this Gong Show style segment, the worse they were the better.
  • 48 parties in 48 hours. The presenters had to attend 48 parties over the space of one weekend and periodically report on how they were managing.
  • Moral Dilemma. Listeners ring in with their hairiest moral dilemmas and invite other listeners to weigh in with their opinions.
  • House from Hell. This iconic promo was the genesis for the Big Brother reality series. Selected listeners had to successfully live together in a house for a set period.
  • Bugg’d. Environmental audio would be given from a location where the bug was located. The first person to find it won the substantial cash prize.
  • Cunning Stunts. Crazy stunts performed each day, big and outrageous, dancing close to the legality line.
  • Bunch of Fives. In the morning a line-up of five songs is announced. When listeners hear those five songs in a row they ring in to win a cash prize.
  • Tall Ship Adventure. A famous Hamish and Andy promo to mark the launch of their show in Tasmania by sailing to Hobart.
  • Renovate your life. A classic competition where the winner could win a car, renovate the house or get a first class round the world flight ticket.
  • Rock Words. An on air crossword where the clues were given musically.
  • Battle of the Sexes. Men VS women in this fun game where each group were given questions about the opposite sex.
  • The Fugitive. A cryptic hunt for a person with a large cash prize, the winner is the first to crack the clues and locate the person.
  • Wedding Unplanners. The anti-wedding nightmare, this promo eroded the contestants dream wedding day by day. Hilarious and original.
  • Shoot the celebrity in the arse. A distinctly Aussie flavoured event where listeners could visit and literally shoot a famous person in the bum.
  • The triple that plays. Hear a specific three song combo and ring in to win cash.
  • Billboard of Cash. A lucrative contest where the entrant simply has to guess the dollar amount on the billboard in order to win it.
  • Beat the Bomb. Stop the bomb before it randomly blows, but time it right as the dollar prize value increases as the bomb ticks.
  • Not as racy as it sounds, the aim is to guess the sex of the next phone caller, get three in a row correct and win a cash prize.
  • Two strangers and a wedding. This very famous and highly criticised promo had two complete strangers marry a first sight. The strangers were picked by listeners who followed them through the whole saga.
  • Wrong Words. Remixing and recording popular songs as completely different genres or even poetry.
  • Million Dollar Head in the Sand. A day promo where listeners had to dig on the beach for a million dollar prize.
  • Gotcha Calls. A prank phone call segment which was famously cancelled after the tragic outcome of a gotcha prank at the King Edward VII hospital in 2012.
  • The Lie Detector. Another promo that came to an abrupt end after a serious incident, this segment consisted of contestants being hooked up to a lie detector and being asked a series of personal questions.
  • The Last Contest. An ultimate prize draw of amazing, not to be repeated extravagant prizes which created a huge amount of buzz.
  • Cash Call. An oldie but a goody. So successful it has now been used by TV morning shows.
  • Love Online. Started in the 90’s this was a promo run on the online dating model.
  • Pay Your Bills. A lucky listener gets their utility bills paid off.
  • The Celebrity Party. The station hosted an exclusive event with lots of celebrities; listeners could only attend by winning a ticket to the party.
  • Fifteen seconds of fame. The listener gets to showcase their talent for a brief period.
  • Caravan of Courage. A Hamish and Andy classic, a yearly road trip full of activity and fun for the listener to follow along with.
  • Radio Gladiators. Entrants could call in and talk about the days chosen topic, the caller with the best speech took home the prize.
  • Pop Quiz. Answer 10 questions about pop culture correctly in under a minute to win.
  • The Ultimate Ear Test. A very short audio snippet is played and if the caller can correctly pinpoint the original sound, then they win the prize.
  • The Million Dollar Cash Drop. Entrants made an exhilarating skydive onto a ground grid with the chance that their square contained the million dollar prize.
  • The $100,000 Wheelie Bin of Fortune. A wheelie bin filled with money was up for grabs, as long as the listener could guess what piece of junk was under the cash with just a few clues.
This is just of the few memorable, original or controversial promotions hosted on the air in Australasia in recent history. We are looking forward to seeing more innovative programming in the years to come.
Credit: Brad @ Radio Today

Wednesday, April 25, 2018

20 Things No Gentleman should ever do !

20 Things No Gentleman should ever do !


“A gentleman is one who puts more into the world than he takes out” – Theodore Roosevelt

1. Wear something ‘ironically’
Geek glasses, Hawaiian shirts, 80’s retro sportswear, you name it – a gentleman wouldn’t be seen dead in something purely for the sake of ‘irony’, leave this look to the likes of pop-up-store-come-vintage-clothing-come-speakeasy-bar-owners.

2. Get any part of you body pierced
Do what you like in your teenage, ungentlemanly years, but beyond these rebellious times and into the years of being a gentleman, remove all trace of past rebellions and never, we repeat never, pierce a body part.

3. Take up a seat while a less stable person suffers
This is more common manners than anything else, but a gentleman would never sit (on a tube or otherwise) whilst a woman, less-able or elderly person stands.

4. Break your word
A boy speaks, a gentleman acts on his word and stays true to it.

5. Lie
A real gentleman stays loyal, faithful and honest at all times.

6. Spend far too much time in front of the mirror
Vanity is deeply ungentlemanly.

7. Easily forget his roots
No matter how much a gentleman earns, or how much success he has garnered, a real gentleman will stay humble to his past.

8. Kiss and tell
Because a gentleman never tells.

9. Have one too many at a wedding, especially your own
Someone once told me that there is nothing tackier than a drunk bride, but in retrospect this applies as much to gentlemen as it does to brides to be. A gentleman knows his limits.

10. Be too proud to apologise
A true gentleman will apologise after a fight, even if he wasn’t in the wrong.

11. Urinate in public
Unless you’re an 18 year-old having his first beer, there is simply no excuse.

12. Drive recklessly with a woman or child in the car
You are not clever or rebellious. You are dangerous, and not in the cool, ‘rebel without a cause’ way.

13. Get a visible tattoo when you’re far too old to do so
Similar to number 2, it’s best to avoid this one too. If you did get drunk on a beach in Thailand and get your name in Arabic branded across your back, then consider keeping it covered up.

14. Sit cross legged
Unless you’re doing yoga, which is OK by the way, try and avoiding sitting like a child. There is just something strange about seeing a grown man sitting like a schoolboy.

15. Referring to yourself in the third person
Annoying doesn’t even begin to describe how unbecoming this is.

16. Drunk dial
Not classy, just embarrassing. A gentleman does not need to be inebriated to communicate.

17. Cancel at the last minute
A real gentleman makes plans and sticks to them, no matter what.

18. Swear in public
A gentleman would never let his mood dictate his manners.

19. Believe in luck, or chance
A gentleman knows the power of cause and effect.

20. Patronise
Your age does not define your maturity.


Saturday, March 31, 2018

Did you ever wonder !!!


Why the sun lightens our hair, but darkens our skin?
Why women can't put on mascara with their mouth closed?
Why toasters always have a setting so high that could burn the toast to a horrible crisp which no decent human being would eat?
Why there a light in the fridge and not in the freezer?
Why you don't ever see the headline: "Psychic Wins Lottery"?
Why "abbreviated" is such a long word?
Why Doctors call what they do "practice"?
Why you have to click on "Start" to stop 'Windows'?
Why lemon juice is made with artificial flavor, while dish washing liquid is made with real lemons?
Why there isn't mouse flavored cat food?
Who tastes dog food when it has a "new & improved" flavor?
Why people point to their wrist when asking for the time, but don't point to their bum when they ask where the bathroom is?
Why your Obstetrician or Gynecologist leaves the room when you get undressed - if they are going to look up there anyway?
Why Goofy stands erect while Pluto remains on all fours? They're both dogs!
Why they sterilize the needle for lethal injections?
Why sheep don't shrink when it rains?
Why they are called apartments when they are all stuck together?
If con is the opposite of pro, is congress the opposite of progress?
Why they call the airport "a terminal" if flying is supposedly so safe?
Why the professor on Gilligan's Island can make a radio out of coconut, but can't he fix a hole in a boat?
If blind people can see their dreams? Do they dream??
That if Wile E. Coyote from the Road Runner had enough money to buy all that ACME crap, why didn't he just buy dinner?
If corn oil is made from corn, and vegetable oil is made from vegetables, then what is baby oil made from?
Why the "Alphabet Song" and "Twinkle, Twinkle Little Star" have the same tune?
Do illiterate people get the full effect of Alphabet Soup?
Why it is when you blow in a dog's face, he gets mad at you, but when you take him on a car ride, he sticks his head out the window?
How come we put a man on the moon before realizing it would be a good idea to put wheels on suitcases?
Why brain cells come and brain cells go, but fat cells are forever?
How important someone has to be before they can be 'assassinated' rather than just plain 'murdered'?
Why a round pizza gets delivered in a square box?
Why people pay to go up in tall buildings, and then put money in binoculars to look at things on the ground?
Why people say they "slept like a baby", when babies normally wake up every two hours?
Why do we press harder on a remote control when we know the batteries are flat?
What would the speed of lightning be if it didn't zigzag?
Why does someone believe you when you say there are four billion stars, but has to check when you say the paint is wet?
Why doesn't glue stick to the bottle?
Why doesn't Tarzan have a beard?
Why does Superman stop bullets with his chest, but ducks when you throw a revolver at him?
Why do Kamikaze pilots wear helmets?
How come we choose from just two people to run for president and 50 for Miss America?
Are there specially reserved parking spaces for "normal" people at the Special Olympics?
If you send someone 'Styrofoam', how do you pack it?
Do married people live longer than single ones or does it only seem longer?
What hair color do they put on the driver's licenses of bald men?
Do Lipton employees take coffee breaks?
If someone with a split personality threatens to commit suicide, is it a hostage situation?
How do they get deer to cross the road only at those yellow road signs?

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