Sharapova's peacock dress

The Russian beauty, whose signature has yet to dry on a $70 million contract extension with Nike, debuted a new dress for her first (and only) match at the first Grand Slam of 2010.

Some comments on her dress and her loss to Maria Kirilenko..

Busted Racquet: "The chiffon-thingy makes her look like The Little Mermaid circa 1968. Either that or Lillian Gish."

Busted Racquet's fashion plate friend: "It's bad camo negligee."

Forty Deuce: "I'm thinking it was cross-marketing."

Opponent Maria Kirilenko: "It was blue, I think, like POWERade."

Selected reaction from Twitter: @paulavergara: "I'm guessing Sharapova signed off on her dress design over the phone/sight unseen."

@GoToTennis: "As much as I hate Sharapova being upset in the first round - I'm relieved that her dress is out of the tournament."

@ant_cee "Sharapova's AusOpen dress looks like she got caught in some curtains en route to the court."

@exodusrex: "uhm...i was pulling for sharapova tonight, but there's 1 upside to her loss: i don't have to see that dress again."

@alejrocha: "She crashed into a peacock."

@TruBlu: "that hideous dress was a portent of things to come."